Record Details

McDonaldization in Households

Review of Social Sciences

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Field Value
 
Title McDonaldization in Households
 
Creator Woolridge, Jacob Paul
Stanley-Stevens, Leslie
 
Subject Sociology
McDonaldization; family; households; consumerism; Maslow's Hierarchy
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Description Using data collected over three years and mimicking the methodology of Arnold et al. (2012) in Los Angeles, a study in Texas was conducted in which 66 families opened their homes and allowed video, survey data, and pictorial evidence to be collected. These data are used to determine if McDonaldization has spread from the public sphere into the private sphere by determining if the four factors of McDonaldization: predictability, calculability, efficiency, and control are present, and if so, in what ways they are represented. Ultimately, every single household studied showed instances of all four factors of McDonaldization, thus heavily supporting the hypothesis that McDonaldization has encroached into the private sphere. This phenomenon will be explained by using McDonaldization either as a rational means to pursue individualistic self-actualization as described through Maslow’s Hierarchy of Needs or as a means by corporations to extend their own factor of control into the private sphere and thus influence consumers. Finally, the fifth factor of McDonaldization, irrationality emerging from rationality, was examined with examples provided. 
 
Publisher LAR Center Press
 
Contributor —
 
Date 2016-07-19
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
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Format application/pdf
 
Identifier http://www.socialsciencejournal.org/index.php/site/article/view/49
10.18533/rss.v1i7.49
 
Source Review of Social Sciences; Vol 1, No 7 (2016): July; 21-31
2378-8550
2378-8569
 
Language eng
 
Relation http://www.socialsciencejournal.org/index.php/site/article/view/49/28
 
Rights Copyright (c) 2016 Jacob Paul Woolridge, Leslie Stanley-Stevens
http://creativecommons.org/licenses/by-nc/4.0