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The New Managerial Challenge: Transforming Environmental and Health Issues to Competitive Advantages

Journal of Technology Management & Innovation

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Field Value
 
Title The New Managerial Challenge: Transforming Environmental and Health Issues to Competitive Advantages
 
Creator Moen, Oystein
Jorgensen, Rikke Bramming
 
Subject Competitive Advantages; Managerial Challenge;international markets
 
Description The major aim of the paper is to investigate how environmental (“green”) factors may influence on international business activities and the competitiveness of firms. The paper suggests that an environmental performance lower than the industry average would represent a risk for the firm, while a performance above the industry average could result in increased cost and/or increased competitiveness. Further, it is suggested that the average environmental performance in most industries will improve, due to a situation where most firms attempt to perform better than or equal to their industry’s average levels. The author present twelve specific recommendations for managers, aimed at improving firm competitiveness in international markets.
 
Publisher Facultad de Economía y Negocios, Universidad Alberto Hurtado
 
Contributor Norwegian University of Science and Technology
 
Date 2010-08-24
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Artículo revisado por pares
 
Format application/pdf
 
Identifier http://www.jotmi.org/index.php/GT/article/view/art153
10.4067/S0718-27242010000200003
 
Source Journal of Technology Management & Innovation; Vol 5, No 2 (2010); 24-36
Journal of Technology Management & Innovation; Vol 5, No 2 (2010); 24-36
0718-2724
 
Language eng
 
Relation http://www.jotmi.org/index.php/GT/article/view/art153/560