Since 2014
MARKETING CONCEPT - DEFINITION AND DEVELOPMENT
New Knowledge Journal of Science
View Archive Info| Field | Value | |
| Title |
MARKETING CONCEPT - DEFINITION AND DEVELOPMENT
|
|
| Creator |
Davchev, Krasimir; University of agribusiness and rural development
|
|
| Description |
The article deals with the connection between the historical development of the marketing concept and the impact this development has on the precise definition of the marketing concept. The author proposes his own version of the definition based on the current state of socio-economic reality.
|
|
| Publisher |
University of agribusiness and rural development - Plovdiv
|
|
| Contributor |
—
|
|
| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion — |
|
| Format |
application/pdf
|
|
| Identifier |
http://science.uard.bg/index.php/newknowledge/article/view/59
|
|
| Source |
New knowledge Journal of science; Vol 3, No 4 (2014): New knowledge Journal of Science
2367-4598 1314-5703 |
|
| Language |
eng
|
|
| Relation |
http://science.uard.bg/index.php/newknowledge/article/view/59/50
|
|
| Rights |
Copyright (c) 2015 New knowledge: Journal of science
|
|