Record Details

Opportunities of Establishment of Destination Management and Marketing Organizations in Bulgaria

The Journal of Economic Development, Environment and People

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Field Value
 
Title Opportunities of Establishment of Destination Management and Marketing Organizations in Bulgaria
 
Creator Terziev, Venelin
Arabska, Ekaterina
 
Subject Economic Development
marketing, tourism, rural development, smart specialization
R10, M39
 
Description The paper examines tourism sector development in the Republic of Bulgaria in the context of the country’s strategic priorities till 2020 of knowledge-based economy, sustainable growth and smart specialization, the opportunities for its integration with agri-food sector and potential contribution to balanced rural development. The principles and roles of destination management and marketing organizations are discussed and the opportunities for their application in the national conditions are explored. A framework for of establishment, management and functioning of such organizations is proposed based on integrated and participatory approaches, planning, coordination and communication activities, permanent monitoring and controlling.
 
Publisher Spiru Haret University
 
Contributor —
 
Date 2015-06-24
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
—
 
Format application/pdf
text/html
 
Identifier http://ojs.spiruharet.ro/index.php/jedep/article/view/110
10.26458/jedep.v4i2.110
 
Source Journal of Economic Development, Environment and People; Vol 4, No 2 (2015); 49-60
2285-3642
 
Language eng
 
Relation http://ojs.spiruharet.ro/index.php/jedep/article/view/110/pdf_97
http://ojs.spiruharet.ro/index.php/jedep/article/view/110/html_81
http://ojs.spiruharet.ro/index.php/jedep/article/downloadSuppFile/110/44