Since 2014
What if simulation for a Brazilian company regarding marketing budget
The Journal of Economic Development, Environment and People
View Archive Info| Field | Value | |
| Title |
What if simulation for a Brazilian company regarding marketing budget
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| Creator |
PINTO, Diogo André
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| Subject |
Marketing Simulations
What-if, simulation, multidimensional, hypothetical, predict, business modelling, scenario, goal seek — |
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| Description |
The article research is a case study regarding how to design the marketing budget for a small Brazilian company that started the activity one year ago. Taking into account the data that we gather, we decided to use What-if simulation. The case study is a simplified model representation of a company, adjusted according to the data that is released as target for the following year. In practice, the formulation of a scenario allows the construction of a hypothetical world that the analyst can see and navigate.
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| Publisher |
Spiru Haret University
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| Contributor |
—
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| Date |
2016-06-24
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| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion — |
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| Format |
application/pdf
text/html |
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| Identifier |
http://ojs.spiruharet.ro/index.php/jedep/article/view/138
10.26458/jedep.v5i2.498 |
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| Source |
Journal of Economic Development, Environment and People; Vol 5, No 2 (2016); 31-36
2285-3642 |
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| Language |
eng
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| Relation |
http://ojs.spiruharet.ro/index.php/jedep/article/view/138/pdf
http://ojs.spiruharet.ro/index.php/jedep/article/view/138/html http://ojs.spiruharet.ro/index.php/jedep/article/downloadSuppFile/138/88 |
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| Rights |
Copyright (c) 2016 Diogo André Pinto
http://creativecommons.org/licenses/by-nc-sa/4.0 |
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