Record Details

Factors Affecting Mobile Tagging Awareness; A Research on Social Media Consumers

The Journal of Economic Development, Environment and People

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Field Value
 
Title Factors Affecting Mobile Tagging Awareness; A Research on Social Media Consumers
 
Creator DALDAL, Kübra
KILIÇ, Sabiha
 
Subject Social Sciences
The purpose of the study is to identify the factors affecting awareness of mobile tagging on social media. The study assumes that the mobile tagging awareness levels of social media consumers are high. As a result of the literature review made in the scop
M31
 
Description The purpose of the study is to identify the factors affecting awareness of mobile tagging on social media. The study assumes that the mobile tagging awareness levels of social media consumers are high. As a result of the literature review made in the scope of the purpose and assumption of the study, it was identified that the variables used in the measurement of brand awareness levels are recognition, remembering, being first in remembering, brand dominance, brand knowledge and brand opinion. A conceptual model showing the relation between these variables and mobile tagging awareness levels of social media consumers and hypotheses connected to this model were developed and a survey form, loyal to the relevant literature, was prepared in order to obtain the data necessary for the analyses. The universe of the study covers the consumers who are members of social media sites Facebook, Twitter and Linked In. For the analysis of the data obtained as a result of the survey conducted, descriptive statistics containing percentages and frequencies, factor analysis and Pearson’s Correlation Coefficient was used in the analysis of the hypotheses.
 
Publisher Spiru Haret University
 
Contributor —
 
Date 2014-12-20
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
—
 
Format application/pdf
text/html
 
Identifier http://ojs.spiruharet.ro/index.php/jedep/article/view/81
10.26458/jedep.v3i4.85
 
Source Journal of Economic Development, Environment and People; Vol 3, No 4 (2014); 69-86
2285-3642
 
Language eng
 
Relation http://ojs.spiruharet.ro/index.php/jedep/article/view/81/pdf_81
http://ojs.spiruharet.ro/index.php/jedep/article/view/81/html_63
http://ojs.spiruharet.ro/index.php/jedep/article/downloadSuppFile/81/27