Since 2014
Service Design Innovation For Aquarium Customer Value
The International Journal of Latest Trends in Finance and Economic Sciences
View Archive Info| Field | Value | |
| Title |
Service Design Innovation For Aquarium Customer Value
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| Creator |
A, Selvarasu; Department of Business Administration Annamalai University Annamalai Nagar. India 608002 A., Sankaran |
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| Subject |
Marketing Intelligence applied in Aquarium service
Service Design, Customer Value, Aquarium, Grounded theory, Human Activity Modeling |
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| Description |
Aquarium business service is an unexplored area of research, from the prospective of customer value. The research question has been posed to explore the service encounter of hobbyist, children, business person, youngsters and other segments of aquarium users. The purpose of the study is to map the aquarist reaction against aquarium user’s actions and to trace the interactions of interfaces in promoting aquarium related artifacts. The study has been designed with triangulation of brainstorming, expert-depth interview, real-time observation, focused-depth interview (real-time fish exhibition) using Human Activity Modeling (HAM). The qualitative data for applying grounded theory have been collected and processed with QSR NVivo software. The customer value constellation map depicted five different unique customer values viz., planted-design, pet-companion, prosperity/evil-protection aesthetic, exotic-marine and up-gradation. The service design requirement has been identified with hobbyist, children, business person, youngsters and other segments of aquarium users.
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| Publisher |
International Journal of Latest Trends in Finance and Economic Sciences
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| Contributor |
Govt of India Scholarship
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| Date |
2017-07-25
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| Type |
—
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| Format |
application/pdf
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| Identifier |
http://ojs.excelingtech.co.uk/index.php/IJLTFES/article/view/AS
10.2047/ijltfesvol7iss1-1268-1277 |
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| Source |
International Journal of Latest Trends in Finance and Economic Sciences; Vol 7, No 1 (2017): June; 1268-1277
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| Language |
en
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| Rights |
The copyright of the contribution is transferred to IJLTFES in case of acceptance. The copyright transfer covers the exclusive right to reproduce and distribute the contribution, including reprints, translations, photographic reproductions, microform, electronic form, or any other reproductions of similar nature. The Author may publish his/her contribution on his/her personal Web page provided that he/she creates a link to the mentioned volume of IJLTFES. The Author may not publish his/her contribution anywhere else without the prior written permission of the publisher unless it has been changed substantially. The Author warrants that his/her contribution is original, except for such excerpts from copyrighted works as may be included with the permission of the copyright holder and author thereof, that it contains no libellous statements, and does not infringe on any copyright, trademark, patent, statutory right, or propriety right of others. The Author also agrees for and accepts responsibility for releasing this material on behalf of any and all co-authors.
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