Record Details

Effect of Internal Marketing Mix on Healthcare, Banking and Educational Service Performance

The International Journal of Latest Trends in Finance and Economic Sciences

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Field Value
 
Title Effect of Internal Marketing Mix on Healthcare, Banking and Educational Service Performance
 
Creator A, Selvarasu; Annamalai University
 
Subject Marketing Intelligence applied in Human Resource
Internal Marketing Mix, Involvement Mix, Metaphor Mix, Healthcare, Banking, Education, Service performance
 
Description The explorative study on the effect of internal marketing mix on the involvement of internal customer with a metaphor mix using projective technique was an innovative research. Internal Marketing influencers such as vision, development, reward, empowerment and internal communication on internal customers’ services support, brand partnership and corporate ownership have been studied for its strength of relationships. The components of IM Mix have been matched with the giant metaphor mix such as the balance, journey, transformation, connection, container, resources and control.  The study areas have been maintained as healthcare, banking and educational services.  The findings of the study have given scope for improving the existing scale for measuring IM Mix for services.
 
Publisher International Journal of Latest Trends in Finance and Economic Sciences
 
Contributor UGC XII PLAN, Govt. of India
 
Date 2017-07-25
 
Type —
 
Format application/pdf
 
Identifier http://ojs.excelingtech.co.uk/index.php/IJLTFES/article/view/Am
10.2047/ijltfesvol7iss1-1255-1267
 
Source International Journal of Latest Trends in Finance and Economic Sciences; Vol 7, No 1 (2017): June; 1255-1267
 
Language en
 
Rights The copyright of the contribution is transferred to IJLTFES in case of acceptance. The copyright transfer covers the exclusive right to reproduce and distribute the contribution, including reprints, translations, photographic reproductions, microform, electronic form, or any other reproductions of similar nature. The Author may publish his/her contribution on his/her personal Web page provided that he/she creates a link to the mentioned volume of IJLTFES. The Author may not publish his/her contribution anywhere else without the prior written permission of the publisher unless it has been changed substantially. The Author warrants that his/her contribution is original, except for such excerpts from copyrighted works as may be included with the permission of the copyright holder and author thereof, that it contains no libellous statements, and does not infringe on any copyright, trademark, patent, statutory right, or propriety right of others. The Author also agrees for and accepts responsibility for releasing this material on behalf of any and all co-authors.