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THE ADVERTISING MARKET OF EUROPEAN UNION COUNTRIES – THE EVOLUTION IN RECENT YEARS

Studies and Scientific Researchs. Economics Edition

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Field Value
 
Title THE ADVERTISING MARKET OF EUROPEAN UNION COUNTRIES – THE EVOLUTION IN RECENT YEARS
 
Creator Timiras, Laura Catalina
 
Subject advertising market; turnover or gross premiums written; number of enterprises; gross domestic product; EU member states
M31; M37; C10
 
Description This paper seeks to highlight how the EU advertising market has evolved in recent years, as well as the link between the macroeconomic outcomes of the analyzed countries and the size of this market. According to the analyzed statistical data provided by Eurostat in recent years for which we have data, the advertising market (assessed by the Turnover or gross premiums written indicator) registered an upward trend in the EU, with the old EU members accounting about 90% of the total market, and the new member states just over 10%. The number of market operators also increased, with about 75% of them operating at the level of the old EU members. The size of the advertising markets at the level of the analyzed countries is closely linked to the recorded macroeconomic outcomes, with a direct and strong link between the gross premiums written and the Gross domestic product. The link has been studied both across EU countries and separately for the two categories of old states (EU - 15) and new EU members.
 
Publisher Vasile Alecsandri University of Bacau
 
Contributor —
 
Date 2017-07-27
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
—
 
Format application/pdf
 
Identifier http://sceco.ub.ro/index.php/SCECO/article/view/388
 
Source STUDIES AND SCIENTIFIC RESEARCHES. ECONOMICS EDITION; No 25 (2017)
STUDII SI CERCETARI STIINTIFICE. SERIA STIINTE ECONOMICE; No 25 (2017)
2344-1321
2066-561X
 
Language eng
 
Relation http://sceco.ub.ro/index.php/SCECO/article/view/388/362
http://sceco.ub.ro/index.php/SCECO/article/downloadSuppFile/388/29
 
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