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ROMANIAN BRANDS AWARENESS AMONG YOUNG PEOPLE. THE CASE OF COMMON FOOD PRODUCTS

Studies and Scientific Researchs. Economics Edition

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Field Value
 
Title ROMANIAN BRANDS AWARENESS AMONG YOUNG PEOPLE. THE CASE OF COMMON FOOD PRODUCTS
 
Creator Timiras, Laura Catalina
 
Subject brand, unassisted awareness, top of mind awareness, usual food products, Romanian market
M31
 
Description Awareness is a prerequisite in the development of successful brands; in this paper are highlighted, for certain categories of common food products, brands enjoying the highest spontaneous awareness among young people. On the basis of this work are some of the results of a direct research conducted on a sample of 100 students, aged between 18 and 30 years. Common foods are intended for current consumption, serving to meet the dietary needs of consumers. Thus, we studied certain categories of food products with characteristics which make them fall within the common products category: milk and dairy products, meat and cooked meat (except fish), fish and eggs, canned meat (including pate), canned vegetables, bakery, milling products, pasta, breakfast cereals, sugar, eggs, nuts and seeds, oil, margarine. The conducted research has an exploratory character.
 
Publisher Vasile Alecsandri University of Bacau
 
Contributor —
 
Date 2017-01-09
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
—
 
Format application/pdf
application/pdf
 
Identifier http://sceco.ub.ro/index.php/SCECO/article/view/366
 
Source STUDIES AND SCIENTIFIC RESEARCHES. ECONOMICS EDITION; No 24 (2016)
STUDII SI CERCETARI STIINTIFICE. SERIA STIINTE ECONOMICE; No 24 (2016)
2344-1321
2066-561X
 
Language eng
 
Relation http://sceco.ub.ro/index.php/SCECO/article/view/366/339
http://sceco.ub.ro/index.php/SCECO/article/view/366/348
 
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