Record Details

RECENT EVOLUTION OF MARKET RESEARCH AND PUBLIC OPINION POLLING BUSINESS IN THE EU COUNTRIES

Studies and Scientific Researchs. Economics Edition

View Archive Info
 
 
Field Value
 
Title RECENT EVOLUTION OF MARKET RESEARCH AND PUBLIC OPINION POLLING BUSINESS IN THE EU COUNTRIES
 
Creator Timiras, Laura Catalina
 
Subject market research and public opinion polling; turnover or gross premiums written; number of enterprises; gross domestic product; EU member states
M31; M39; C10
 
Description The purpose of this paper is to highlight the evolution of the market research and public opinion polling business in the EU countries in recent years (after 2010). Using the Turnover or gross premiums written indicator, it was found that the analyzed business experienced an upward trend over the period 2010-2015, but not for all EU countries, some of them experiencing decreasing of the indicator. At the same time, parallel with the increase of the Turnover or gross premiums written at the level of the EU, there was a slight decrease of the number of enterprises and number of persons employed in the market research and the public polling activity, a decrease which was more pronounced at the level of the old EU Member States. The paper also seeks to highlight the link between the macroeconomic outcomes and market size of market research and public opinion polling across EU countries, noting the existence of a direct and strong relationship between Gross domestic product and Turnover or gross premiums Written both at EU-28 level and by categories of old and new member states. The analysis was based on official statistical data provided by Eurostat.
 
Publisher Vasile Alecsandri University of Bacau
 
Contributor —
 
Date 2017-07-27
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
—
 
Format application/pdf
 
Identifier http://www.sceco.ub.ro/index.php/SCECO/article/view/387
10.29358/sceco.v0i25.387
 
Source STUDIES AND SCIENTIFIC RESEARCHES. ECONOMICS EDITION; No 25 (2017)
STUDII SI CERCETARI STIINTIFICE. SERIA STIINTE ECONOMICE; No 25 (2017)
2344-1321
2066-561X
 
Language eng
 
Relation http://www.sceco.ub.ro/index.php/SCECO/article/view/387/361
http://www.sceco.ub.ro/index.php/SCECO/article/downloadSuppFile/387/26
http://www.sceco.ub.ro/index.php/SCECO/article/downloadSuppFile/387/27
http://www.sceco.ub.ro/index.php/SCECO/article/downloadSuppFile/387/28
 
Rights Copyright (c) 2017 STUDIES AND SCIENTIFIC RESEARCHES. ECONOMICS EDITION