Since 2014
Towards Green Brand Preferences: Impact of Green Practices on Buying Habits in Pakistan’s Food Sector
Social and Basic Sciences Research Review
View Archive Info| Field | Value | |
| Title |
Towards Green Brand Preferences: Impact of Green Practices on Buying Habits in Pakistan’s Food Sector
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| Creator |
Irfan, Muhammad
Sabir, Dr. Raja Irfan Lodhi, Rab Nawaz Mukhtar, Afifa |
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| Subject |
Green brand image, Green awareness, Green brand preference,
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| Description |
Principle: The theory of this paper is to assess the impact of green practices that direct towards green brand preferences in food Industry. In this study I will investigate about the influence of green practices (green brand image, green awareness, environmental concern) on green brand preferences.Methodology/Approach/Design: The hypothetical framework draws attention to green brand preferences influenced by the green practices. This study makes use of a realistic knowledge by means of quantitative approach in which questionnaire are circulated to accomplish analysis and to authenticate the proposed statement. A section of 100 people is chosen to get opinion from local inhabitants.Originality/Value/Importance: Forecasting of customer first choice is complicated and hard to pin down; it symbolizes a primary step to be aware of consumer’s choice. Even though preceding study was carried out about green practices but section of study has been selected on inconvenient base due to which outcome cannot be considered worldwide; so I choose those people who have know-how to pay for in food sector. I have preferred this topic because results of previous studies are less supporting to foretell green brand preference; and in Pakistan there isn’t much work done regarding preferences of people towards green brands. This study will fill the gap. A model is proposed in this paper which will help out the organizations which are undertaking green practices to boost up their sales volume by knowing the extent to which people will choose their product via constructs like green brand image, green awareness, and environmental concern.
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| Publisher |
Academy of Business & Scientific Research (ABSR)
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| Date |
2014-08-20
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| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion Peer-reviewed Article |
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| Format |
application/pdf
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| Identifier |
http://absronline.org/journals/index.php/sbsrr/article/view/270
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| Source |
Social and Basic Sciences Research Review; Vol 1 No 2 (2014); 118-129
2313-6758 |
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| Language |
eng
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| Relation |
http://absronline.org/journals/index.php/sbsrr/article/view/270/291
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| Rights |
Copyright (c) 2014 Social and Basic Sciences Research Review
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