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Towards Green Brand Preferences: Impact of Green Practices on Buying Habits in Pakistan’s Food Sector

Social and Basic Sciences Research Review

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Title Towards Green Brand Preferences: Impact of Green Practices on Buying Habits in Pakistan’s Food Sector
Creator Irfan, Muhammad
Sabir, Dr. Raja Irfan
Lodhi, Rab Nawaz
Mukhtar, Afifa
Subject Green brand image, Green awareness, Green brand preference,
Description Principle: The theory of this paper is to assess the impact of green practices that direct towards green brand preferences in food Industry. In this study I will investigate about the influence of green practices (green brand image, green awareness, environmental concern) on green brand preferences.Methodology/Approach/Design: The hypothetical framework draws attention to green brand preferences influenced by the green practices. This study makes use of a realistic knowledge by means of quantitative approach in which questionnaire are circulated to accomplish analysis and to authenticate the proposed statement. A section of 100 people is chosen to get opinion from local inhabitants.Originality/Value/Importance: Forecasting of customer first choice is complicated and hard to pin down; it symbolizes a primary step to be aware of consumer’s choice. Even though preceding study was carried out about green practices but section of study has been selected on inconvenient base due to which outcome cannot be considered worldwide; so I choose those people who have know-how to pay for in food sector. I have preferred this topic because results of previous studies are less supporting to foretell green brand preference; and in Pakistan there isn’t much work done regarding preferences of people towards green brands. This study will fill the gap. A model is proposed in this paper which will help out the organizations which are undertaking green practices to boost up their sales volume by knowing the extent to which people will choose their product via constructs like green brand image, green awareness, and environmental concern.
Publisher Academy of Business & Scientific Research (ABSR)
Date 2014-08-20
Type info:eu-repo/semantics/article
Peer-reviewed Article
Format application/pdf
Source Social and Basic Sciences Research Review; Vol 1 No 2 (2014); 118-129
Language eng
Rights Copyright (c) 2014 Social and Basic Sciences Research Review