Since 2014
Relationship of Advertisement and Brand Awareness in Telecom Sector of Pakistan
Social and Basic Sciences Research Review
View Archive Info| Field | Value | |
| Title |
Relationship of Advertisement and Brand Awareness in Telecom Sector of Pakistan
|
|
| Creator |
Akhlaq, Rao M. Sajid
Akhtar, Mamoonah |
|
| Subject |
Advertisement, Brand Awareness, Sale, Telecom Industry, Pakistan,
|
|
| Description |
This research study looks at the impact of advertisement on telecom sector of Pakistan. For this study, 150 customers from different telecom sector were asked questions about advertisement, brand awareness and sale. When the surveys were completed and returned, the data was entered into SPSS for analysis. Several tests were run on the data, and significant findings were present. The finding shows all variable like advertisement; brand awareness and sale have mutually relationship with each other. Regression analysis shows that their advertisement, brand awareness has positive and significance relationship with sale. Brand awareness has positive mediate effect on advertisement and sale.
|
|
| Publisher |
Academy of Business & Scientific Research (ABSR)
|
|
| Date |
2015-11-01
|
|
| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion Peer-reviewed Article |
|
| Format |
application/pdf
|
|
| Identifier |
http://absronline.org/journals/index.php/sbsrr/article/view/565
|
|
| Source |
Social and Basic Sciences Research Review; Vol 3 No 11 (2015): November; 406-413
2313-6758 |
|
| Language |
eng
|
|
| Relation |
http://absronline.org/journals/index.php/sbsrr/article/view/565/586
|
|
| Rights |
Copyright (c) 2015 Social and Basic Sciences Research Review
|
|