Since 2014
THEORETICAL AND PRACTICAL ASPECTS OF STRATEGIC BANK MARKETING MANAGEMENT
New Knowledge Journal of Science
View Archive Info| Field | Value | |
| Title |
THEORETICAL AND PRACTICAL ASPECTS OF STRATEGIC BANK MARKETING MANAGEMENT
|
|
| Creator |
Assenova-Velikova, Mariana; University of agribusiness and rural development
|
|
| Description |
This paper presents a summary of a monograph containing conclusions of conceptual character. The topic is very broad and discussed in terms of essence, elements and ways of emergence in the system of strategic marketing management with the goal to support trade banks in Bulgaria in the introduction of new marketing models and to improve some of the systems of marketing management.
|
|
| Publisher |
University of agribusiness and rural development - Plovdiv
|
|
| Contributor |
—
|
|
| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion — |
|
| Format |
application/pdf
|
|
| Identifier |
http://science.uard.bg/index.php/newknowledge/article/view/23
|
|
| Source |
New knowledge Journal of science; Vol 3, No 2 (2014): New knowledge Journal of Science
2367-4598 1314-5703 |
|
| Language |
eng
|
|
| Relation |
http://science.uard.bg/index.php/newknowledge/article/view/23/28
|
|