Record Details

DEMOGRAPHIC PROFILING OF RETAIL CONSUMERS IN ZIMBABWE

Scholedge International Journal of Management & Development

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Field Value
 
Title DEMOGRAPHIC PROFILING OF RETAIL CONSUMERS IN ZIMBABWE
 
Creator Mlambo, Sephath; Lecturer. Department of Retail & Logistics Management, Midlands State University
 
Subject Management
Demographic profiling, retail consumers, Zimbabwe
Management
 
Description This paper explores the notion of consumer demographic profiling of Zimbabwe by using census and survey data from Zimbabwe’s statistical agency ZIMSTAT. Certain trends emerged by examining secondary data mostly from 1962 when the first comprehensive census was conducted for Africans and non-Africans in Zimbabwe. A number of significant features come to light including age/sex composition, household size, population distribution and the changing role of women in the population and for decision makers within households. Conclusions and recommendations have been made concerning significant implications for all types of retailers of products and services.
 
Publisher Scholedge R&D Center
 
Contributor —
 
Date 2017-06-04
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
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Format application/pdf
 
Identifier http://www.thescholedge.org/index.php/sijmd/article/view/380
10.19085/journal.sijmd040201
 
Source Scholedge International Journal of Management & Development ISSN 2394-3378; Vol 4, No 2 (2017); 10-17
2394-3378
 
Language eng
 
Relation http://www.thescholedge.org/index.php/sijmd/article/view/380/443
 
Coverage Zimbabwe
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Rights Copyright (c) 2017 Scholedge International Journal of Management & Development ISSN 2394-3378
http://creativecommons.org/licenses/by-nc/4.0