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The Impact of Customer Knowledge and Customer Relationship Management in the Quality of Services in the Insurance Company Sarmad
Research in Economics and Management
View Archive Info| Field | Value | |
| Title |
The Impact of Customer Knowledge and Customer Relationship Management in the Quality of Services in the Insurance Company Sarmad
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| Creator |
Nazeri, Payam
Tajdin, Ali |
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| Description |
The aim of this study was to evaluate the effect of customer knowledge and customer relationship management in the quality of services in the Sarmad insurance. The method used in this research is correlation. Therefore, in this study, all members of the community population are an insurance company Sarmad, 214 people were randomly chosen. Data collection tools include questionnaire, customer knowledge, quality of service and customer relationship management. After scoring questionnaire and data extraction with spss and the effect of customer knowledge and customer relationship management in service quality of Sarmad Insurance Company had been shown with statistical test.
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| Publisher |
SCHOLINK INC.
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| Contributor |
—
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| Date |
2017-07-18
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| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion Peer-reviewed Article |
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| Format |
application/pdf
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| Identifier |
http://www.scholink.org/ojs/index.php/rem/article/view/1017
10.22158/rem.v2n4p46 |
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| Source |
Research in Economics and Management; Vol 2, No 4 (2017); p46
2470-4393 2470-4407 |
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| Language |
eng
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| Relation |
http://www.scholink.org/ojs/index.php/rem/article/view/1017/2038
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| Rights |
Copyright (c) 2017 Payam Nazeri, Ali Tajdin
http://creativecommons.org/licenses/by/4.0 |
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