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Factors Affecting Behavioral Intentions in Hospitality Industry of Pakistan
Management and Administrative Sciences Review
View Archive Info| Field | Value | |
| Title |
Factors Affecting Behavioral Intentions in Hospitality Industry of Pakistan
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| Creator |
Rehman, Nabeel
Ardebili, Afshin Aslam, Wasim |
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| Subject |
Commitment; Service Quality and trust; Behavioral intentions; Hospitality industry; Pakistan;
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| Description |
This research study looks at the factors affecting behavioral intentions in hospitality industry of Pakistan. For this study, 150 customers from different hospitality industry were asked questions about commitment, service quality and trust, and behavioral intentions. When the surveys were completed and returned, the data was entered into SPSS for analysis. Several tests were run on the data, and it presented significant findings. The findings show that all variables like commitment, service quality and trust and behavioral intentions have mutually relationship with each other. Regression analysis shows that their commitment, service quality and trust have positive and significant relationship with behavioral intentions.
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| Publisher |
Academy of Business & Scientific Research
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| Date |
2013-10-19
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| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion Peer-reviewed Article |
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| Format |
application/pdf
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| Identifier |
http://absronline.org/journals/index.php/masr/article/view/68
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| Source |
Management and Administrative Sciences Review; Vol 2 No 5 (2013): September; 603-621
2308-1368 2310-872X |
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| Language |
eng
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| Relation |
http://absronline.org/journals/index.php/masr/article/view/68/94
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| Rights |
Copyright (c) 2014 Management and Administrative Sciences Review
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