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Identification and Prioritizing Factors Influencing Bank Selection: A Case Study of Retail Banking in Tehran
Management and Administrative Sciences Review
View Archive Info| Field | Value | |
| Title |
Identification and Prioritizing Factors Influencing Bank Selection: A Case Study of Retail Banking in Tehran
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| Creator |
Salehi, Seyed Alireza Seyed
Rajabi, Farahnaz Keshtkar |
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| Subject |
Bank Selection, Factor Analysis, Freidman Test, Retail Banking
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| Description |
In this paper, we aim at identifying and prioritizing the factors and sub-factors that influence bank selection in retail banking of Iran. To do this, a questionnaire of 33 questions is designed based on literature review and is given to customers where 400-filled questionnaires are gathered. Data is analyzed by use of exploratory factor analysis in order to identify factors and sub-factors through the questionnaire, use of confirmatory factor analysis in order to prioritize identified factors, and use of Friedman test in order to prioritize identified sub-factors. We identified three factors; welfare, economical, and social. In addition, numbers of sub-factors are identified; 10 sub-factors for welfare factor, 8 sub-factors for economical factor, and 8 sub-factors for social factor. The most important sub-factors for welfare, economical, and social factor are Bank branches locations, deposit interest rate, and bank goodwill respectively.
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| Publisher |
Academy of Business & Scientific Research
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| Date |
2015-05-03
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| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion Peer-reviewed Article |
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| Format |
—
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| Identifier |
http://absronline.org/journals/index.php/masr/article/view/485
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| Source |
Management and Administrative Sciences Review; Vol 4 No 3 (2015): May; 463-473
2308-1368 2310-872X |
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| Language |
eng
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| Relation |
http://absronline.org/journals/index.php/masr/article/view/485/504
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| Rights |
Copyright (c) 2015 Management and Administrative Sciences Review
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