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Analytical Hierarchy Process Approach on Regional Product Competitiveness in Magelang, Central Java

KINERJA: Journal of Business and Economics

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Field Value
 
Title Analytical Hierarchy Process Approach on Regional Product Competitiveness in Magelang, Central Java
 
Creator Nuryadin, Didi
Sodik, Jamzani
 
Subject C44; R11
 
Description This study aims to identify and analyze the data and information to determine the local featured products through the aspects of value-added, market expansion and production technology. The location is the town of Magelang in which there are many small and medium industries with a wide range of their products. The analytical tools used include common analytical technique used to determine a featured product. They are scoring, value chain and Analytical Hierarchy Process (AHP). The result of the study shows that the main criteria for weighting the featured products are competitive advantage, stakeholders' acceptance and societal benefits. Through all three criteria, there are three main local featured products becoming the. They are getuk (the result of processed cassava), kerupuk tahu (tofu crackers) and ceriping ketela (cassava crackers). Furthermore, through a comparative analysis of the criteria, it can be concluded that the product getuk can be considered as the Regional Industry Core Competence based featured product from Magelang.Keywords: Analytical Hierarchy Proces, Regional Product, Competitiveness
 
Publisher Faculty of Economics Universitas Atma Jaya Yogyakarta
 
Contributor —
 
Date 2017-04-10
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier https://ojs.uajy.ac.id/index.php/kinerja/article/view/1035
10.24002/kinerja.v21i1.1035
 
Source KINERJA; Vol 21, No 1 (2017): Kinerja; 70-87
0853-6627
 
Language eng
 
Relation https://ojs.uajy.ac.id/index.php/kinerja/article/view/1035/876
 
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