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ANALISIS PENGARUH MODEL IKLAN TERHADAP PERILAKU PEMBELIAN REMAJA (Kasus Bintang Akademi Fantasi Indosiar)

KINERJA: Journal of Business and Economics

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Title ANALISIS PENGARUH MODEL IKLAN TERHADAP PERILAKU PEMBELIAN REMAJA (Kasus Bintang Akademi Fantasi Indosiar)
 
Creator Noviandra Krisjanti, W Mahestu
 
Subject —
 
Description This research analyzed the influences of Bintang AFI as advertising models on intention tobuy and buying recommendation. There are three independent variables, attractiveness,trustworthiness, and expertise. From the research, it is found that those three independent variables influence buying recommendation significantly. However, only one variable, it is the trustworthiness, that influences intention to buy.Keywords: intention to buy, buying recommendation, advertising model, teenagers
 
Publisher Faculty of Economics Universitas Atma Jaya Yogyakarta
 
Contributor —
 
Date 2017-01-26
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier https://ojs.uajy.ac.id/index.php/kinerja/article/view/920
10.24002/kinerja.v10i1.920
 
Source KINERJA; Vol 10, No 1 (2006): Kinerja; 66-75
0853-6627
 
Language eng
 
Relation https://ojs.uajy.ac.id/index.php/kinerja/article/view/920/829
 
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