Since 2014
The Antecedents and Consequences of Word of Mouth: A Meta-Analysis
Journal of Social and Administrative Sciences
View Archive Info| Field | Value | |
| Title |
The Antecedents and Consequences of Word of Mouth: A Meta-Analysis
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| Creator |
TSAI, Chen-Hung; Associate professor Department of Business Administration, Cheng Shiu University No.840, Chengcing Rd., Niaosong Dist., Kaohsiung City 83347, Taiwan, R.O.C. KUO, Chin-Chiung; Lecturer, Department of Food and Beverage Management, Tzu Hui Institute of Technology and Ph.D. student, College of Management, I-Shou University. No.1, Sec. 1, Syuecheng Rd., Dashu District, Kaohsiung City 84001,Taiwan, R.O.C. Tel：886-7-6577711 TAN, Marianne J.E.; Graduate student, Graduate Institute of Management, Cheng Shiu University No.840, Chengcing Rd., Niaosong Dist., Kaohsiung City 83347, Taiwan, R.O.C. |
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| Subject |
Word of mouth; Meta-analysis; Cause-effect clarification.
M10; L33; L52. |
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| Description |
Abstract. Word of Mouth (WOM) has been an important issue in Marketing research. This paper adopted Meta-analysis method to make quantitative review for the antecedents and consequences of WOM. The results facilitate scholarship in this academic area by clarify the cause-effect linkages when researching on WOM. Theoretical and practical implications were discussed.Keywords. Word of mouth, Meta-analysis, Cause-effect clarification.JEL. M10, L33, L52.
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| Publisher |
Journal of Social and Administrative Sciences
Journal of Social and Administrative Sciences |
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| Contributor |
—
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| Date |
2017-06-18
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| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion — |
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| Format |
application/pdf
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| Identifier |
http://www.kspjournals.org/index.php/JSAS/article/view/1327
10.1453/jsas.v4i2.1327 |
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| Source |
Journal of Social and Administrative Sciences; Vol 4, No 2 (2017): June; 181-192
Journal of Social and Administrative Sciences; Vol 4, No 2 (2017): June; 181-192 2149-0406 |
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| Language |
eng
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| Relation |
http://www.kspjournals.org/index.php/JSAS/article/view/1327/1314
http://www.kspjournals.org/index.php/JSAS/article/downloadSuppFile/1327/664 |
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| Rights |
Copyright (c) 2017 Journal of Social and Administrative Sciences
http://creativecommons.org/licenses/by-nc/4.0 |
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