Since 2014
Strategic Communication in Chaos Management and a Case Study
Journal of Social and Administrative Sciences
View Archive Info| Field | Value | |
| Title |
Strategic Communication in Chaos Management and a Case Study
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| Creator |
LATIF, Hasan
ELMAS, Tuğçe |
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| Subject |
Chaos management; strategic communication; Coca-Cola; Case study.
H12; M10; M12; L10. |
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| Description |
Abstract. Effective communication may be sufficient under normal conditions, but in chaos conditions strategic communication is required. There has been cases of unsuccessful management during times of sudden huge problems due to the use of wrong communication behaviors. This work presents together an example and the requisites of a successful a strategic communicator in chaotic conditions. The study begins with examples of mismanagement behaviors in strategic communication. It establishes a link between chaos management and strategic communication. A successful example on this topic is drawn from an analysis done on the strategic communication behaviors of the vice president of Coca-Cola Company Shay Drohan considering his ability in the use of strategic communication in handling chaotic situations.Keywords. Chaos management, strategic communication, Coca-Cola, Case study.JEL. H12, M10, M12, L10.
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| Publisher |
Journal of Social and Administrative Sciences
Journal of Social and Administrative Sciences |
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| Contributor |
—
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| Date |
2017-06-18
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| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion — |
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| Format |
application/pdf
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| Identifier |
http://www.kspjournals.org/index.php/JSAS/article/view/1297
10.1453/jsas.v4i2.1297 |
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| Source |
Journal of Social and Administrative Sciences; Vol 4, No 2 (2017): June; 193-198
Journal of Social and Administrative Sciences; Vol 4, No 2 (2017): June; 193-198 2149-0406 |
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| Language |
eng
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| Relation |
http://www.kspjournals.org/index.php/JSAS/article/view/1297/1342
http://www.kspjournals.org/index.php/JSAS/article/downloadSuppFile/1297/632 http://www.kspjournals.org/index.php/JSAS/article/downloadSuppFile/1297/633 http://www.kspjournals.org/index.php/JSAS/article/downloadSuppFile/1297/634 http://www.kspjournals.org/index.php/JSAS/article/downloadSuppFile/1297/635 |
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| Rights |
Copyright (c) 2017 Journal of Social and Administrative Sciences
http://creativecommons.org/licenses/by-nc/4.0 |
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