Since 2014
Why care about competitive intelligence and market intelligence? The case of Ericsson and the Swedish Cellulose Company
Journal of Intelligence Studies in Business
View Archive Info| Field | Value | |
| Title |
Why care about competitive intelligence and market intelligence? The case of Ericsson and the Swedish Cellulose Company
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| Creator |
Søilen, Klaus Solberg
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| Subject |
Marketing, Competitive Intelligence
Competitive intelligence, defensive position of top manager in distress theory, high salary theory argument of top managers, market intelligence, organizational theory |
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| Description |
This article tries to show the importance of the competitive intelligence (CI) andmarket intelligence (MI) function by describing developments in two quite different Swedishmultinational companies. We see how top management can become the problem when thecompany is struggling to compete and how this affects the intelligence function. In the analysiswe compare the intelligence function in private companies with those of state and militaryorganizations and draw historical parallels. Moreover, the cases show what an important rolecompetitive and market intelligence continue to play in the age of information, especially duringthe past decade.
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| Publisher |
Adhou Communication AB
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| Contributor |
—
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| Date |
2017-07-10
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| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion — Empirical |
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| Format |
application/pdf
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| Identifier |
https://ojs.hh.se/index.php/JISIB/article/view/237
10.37380/jisib.v7i2.237 |
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| Source |
Journal of Intelligence Studies in Business; Vol 7, No 2 (2017): Journal of Intelligence Studies in Business
2001-015X 2001-0168 10.37380/jisib.v7i2 |
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| Language |
eng
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| Relation |
https://ojs.hh.se/index.php/JISIB/article/view/237/170
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| Rights |
Copyright (c) 2017 Journal of Intelligence Studies in Business
http://creativecommons.org/licenses/by-nc-nd/4.0 |
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