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Proposal of an assessment scale in competitive intelligence applied to the tourism sector

Journal of Intelligence Studies in Business

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Field Value
 
Title Proposal of an assessment scale in competitive intelligence applied to the tourism sector
 
Creator Salguero, Gisela Casado
Resende Jr., Pedro Carlos
Fernández, Ignacio Aldeanueva
 
Subject Marketing
Competitive intelligence, tourism
 
Description Companies operate in uncertain environments, where decision-making is acomplex task. Thus, one of the key elements to take into account in the aforementioned decision-making is the environment in which the business operates. This is where competitive intelligence (CI) makes sense, understood as the process of establishing the environmental information needs, information acquisition and its analysis, transforming it into intelligence and putting it at the service of decision-makers in the company. This paper focuses on theproposal of a CI model that can be applied in the tourism sector, specifically in hotels, due to the relevance of this sector in many economies worldwide. In order to build the model a deep review of the CI literature was made and subsequently the content validation method was applied, for the purpose of identifying the most important items in the two first stages of the CI cycle: planning and collection.
 
Publisher Journal of Intelligence Studies in Business
 
Contributor —
 
Date 2017-03-31
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
—
Empirical
 
Format application/pdf
 
Identifier https://ojs.hh.se/index.php/JISIB/article/view/214
 
Source Journal of Intelligence Studies in Business; Vol 7, No 1 (2017): Journal of Intelligence Studies in Business
2001-015X
2001-0168
 
Language eng
 
Relation https://ojs.hh.se/index.php/JISIB/article/view/214/160
 
Rights Copyright (c) 2017 Journal of Intelligence Studies in Business