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The Cause and Effects of Word of Mouth from Consumer Intention and Behavior Perspectives: A SEM Model Approach

Journal of Economic and Social Thought

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Title The Cause and Effects of Word of Mouth from Consumer Intention and Behavior Perspectives: A SEM Model Approach
 
Creator TSAI, Chen-Hung
KUO, Chin-Chiung;

Lecturer, Department of Food and Beverage Management, Tzu Hui Institute of Technology and

Ph.D. student, College of Management, I-Shou University.

No.1, Sec. 1, Syuecheng Rd., Dashu District, Kaohsiung City 84001,Taiwan, R.O.C. Tel：886-7-6577711


TAN, Marianne Joseph Estremera;

Graduate student,

Graduate Institute of Management, Cheng Shiu University

No.840, Chengcing Rd., Niaosong Dist., Kaohsiung City 83347, Taiwan, R.O.C.
 
Subject Word-of-Mouth; Structural equation modeling; Cause-effects; Consumer intention and behavior.
M10; L33; L52.
 
Description Abstract. As word-of-mouth (WOM)has been a major issue in the Consumer research, a lot of independent variables as WOM’s causes and effects have been accumulated. However, they have not been considered systematically in one identical model, in order to compare across their relative effects. This paper adopted a structural equation modeling method to incorporate significant variables with an integrative framework of consumer intention and behavior. Theoretical and practical insights were offered via the results of analyses.Keywords: Word-of-Mouth, Structural equation modeling, Cause-effects, Consumer intention and behavior.JEL. M10, L33, L52.
 
Publisher Journal of Economic and Social Thought
Journal of Economic and Social Thought
 
Contributor —
 
Date 2017-06-18
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
—
 
Format application/pdf
 
Identifier http://www.kspjournals.org/index.php/JEST/article/view/1325
10.1453/jest.v4i2.1325
 
Source Journal of Economic and Social Thought; Vol 4, No 2 (2017): June; 212-231
Journal of Economic and Social Thought; Vol 4, No 2 (2017): June; 212-231
2149-0422
 
Language eng
 
Relation http://www.kspjournals.org/index.php/JEST/article/view/1325/1327
http://www.kspjournals.org/index.php/JEST/article/downloadSuppFile/1325/662
 
Rights Copyright (c) 2017 Journal of Economic and Social Thought
http://creativecommons.org/licenses/by-nc/4.0