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CSR as a Source of Competitive Advantage: The Case Study of Polpharma Group

Journal of Corporate Responsibility and Leadership

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Field Value
 
Title CSR as a Source of Competitive Advantage: The Case Study of Polpharma Group
 
Creator Cegliński, Paweł; Nicolaus Copernicus University in Toruń, Poland
Wiśniewska, Anna; Nicolaus Copernicus University in Toruń, Poland
 
Subject corporate social responsibility; CSR; competitive advantage
 
Description Purpose: The main purpose of this paper is to analyse the relations between CSR activities and competitive advantages. I t discusses how companies undertake CSR activities and what benefits can be gained because of these activities.Methodology/approach: The paper is based on the Polpharma’ s single case study. The narrative literature review was applied to build up the theoretical foundation for the empirical study.Findings: CSR activities undertaken by companies can be a source of many benefits, which may translate into gaining competitive advantages. The analysis of the case of Polpharma shows positive outcomes of undertaking CSR activities related to increase in customer trust to the company and its competitive position.Originality/value: CSR issues are a relatively popular topic of research in the field of management, but they are not often considered from the strategic point of view as presented in this article.Paper type: case study.
 
Publisher Nicolaus Copernicus University in Toruń
 
Contributor —
 
Date 2017-06-26
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://apcz.umk.pl/czasopisma/index.php/JCRL/article/view/JCRL.2016.020
10.12775/JCRL.2016.020
 
Source Journal of Corporate Responsibility and Leadership; Vol 3, No 4 (2016): Contemporary Challenges in Corporate Social Responsibility; 9-25
Journal of Corporate Responsibility and Leadership; Vol 3, No 4 (2016): Contemporary Challenges in Corporate Social Responsibility; 9-25
2392-2699
2392-2680
 
Language eng
 
Relation http://apcz.umk.pl/czasopisma/index.php/JCRL/article/view/JCRL.2016.020/12523
 
Rights Copyright (c) 2017 Journal of Corporate Responsibility and Leadership