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Business Model Patterns Used as a Tool for Creating (new) Innovative Business Models

Journal of Business Models

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Field Value
 
Title Business Model Patterns Used as a Tool for Creating (new) Innovative Business Models
 
Creator Lüttgens, Dirk
Diener, Kathleen
 
Subject Business models
Business models, patterns
 
Description Purpose: As companies need to be able to identify whether their business model is under threat and also to make the right decisions concerning the development of a potential new business model, we have adopted Porter`s Five forces in order to analyze different threats to a business model. Furthermore, we have evaluated different business model patterns and rated them according to their impact on each of Porter’s forces. By be- ing aware of patterns, managers and decision makers can generate a new business model or adapt an existing one in a more systematic way. Design: Data were gathered through surveys. Data were analyzed by median analysis. Findings: We were able to identify clear trends in the performance of patterns against Porter’s forces. The results can furthermore help companies to make systematic combinations of these patterns to mitigate the threats. For the forces “bargaining power of buyers”, “bargaining power of suppliers”, and “competitive rivalry” we were able to identify specific value dimensions of the BM patterns. Research limitations / Implications: We have de ned ve steps for using business model patterns as a tool to counteract the pressure of any of Porter’s ve forces. Managers and decision makers can use these patterns to generate systematically a new business model or adapt an existing one. Originality / Value: Scholars propose a pattern-based methodology in order to develop business models (Rudtsch et al., 2014). Therefore, the aim of this paper is to nd out how companies are able to overcome business model threats by using business model patterns and linking these to the value dimensions of a business model 
 
Publisher Aalborg Universitetsforlag
 
Contributor —
 
Date 2017-05-23
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
Survey
 
Format application/pdf
 
Identifier http://journals.aau.dk/index.php/JOBM/article/view/1877
10.5278/ojs.jbm.v4i3.1877
 
Source Journal of Business Models; Vol 4, No 3 (2016): Special Issue: New Ways of Developing and Analyzing Business Model Innovation
2246-2465
 
Language eng
 
Relation http://journals.aau.dk/index.php/JOBM/article/view/1877/1455
 
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