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An Exploratory Study of Tunisian Customers’ Awareness and Perception of Islamic Banks

International Journal of Islamic Economics and Finance Studies

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Field Value
 
Title An Exploratory Study of Tunisian Customers’ Awareness and Perception of Islamic Banks
 
Creator Chaouch, Naoel
 
Description This study explores the Tunisian customers’ awareness about Islamic banks’ principles and products and their perception of respecting Islamic banks’ underlying principles and how they distinguish themselves from conventional banks. To this end, a survey was conducted on 100 clients of conventional and Islamic banking. Data analysis was based on descriptive statistics and the Mann-Whitney test. The results pointed to a confined knowledge of Islamic banking services and products and showed the presence of a positive public perception of Islamic banks regarding Islamic standards. However, uncertainty and skepticism regarding transparency and sharing profits and losses had been noticed in some clients. The results additionally showed that clients have a positive perception of Islamic banks’ ability to compete with conventional banks. However, doubts were noticed about staff skill and lack of awareness about the differences amongst Islamic and conventional banks. The results likewise pointed to a negative perception of financing price and return on savings of Islamic banks. In the light of these results, recommendations are presented.
 
Publisher www.pesar.org
 
Contributor —
 
Date 2017-07-11
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
—
 
Format application/pdf
 
Identifier http://ijisef.org/index.php/IJISEF/article/view/252
 
Source International Journal of Islamic Economics and Finance Studies; Vol 3, No 2 (2017): July/Temmuz 2017
Uluslararası İslam Ekonomisi ve Finansı Araştırmaları Dergisi; Vol 3, No 2 (2017): July/Temmuz 2017
2149-8407
2149-8393
 
Language eng
 
Relation http://ijisef.org/index.php/IJISEF/article/view/252/112
 
Rights Copyright (c) 2017 International Journal of Islamic Economics and Finance Studies
http://creativecommons.org/licenses/by-nc-sa/4.0