Record Details

Romanian Sport Services – Marketing Strategies

International Journal of Economic Practices and Theories

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Field Value
 
Title Romanian Sport Services – Marketing Strategies
 
Creator Jinga, Gheorghe
 
Subject Marketing
Activity, Endorsements, Intangible, Strategies, Sports
M30; M31; M39
 
Description According to A.M.A., “services are activities, advantages or utilities that are offered and traded on the market, being in a close entanglement with the sale of a material object or economic product”. By using the phrase “group of activities”, this definition beholds the real contents of a service because in most cases, these are executed by following a certain order of interdependent actions. Also within this definition along with the obvious intangibility of services, is mentioned the buyer-fulfiller relationship which can most times be decisive in executing a service. Following the renowned Philip Kotler “a service is made of any action or operation which can be offered to a partner and which doesn’t have any concrete form and also which doesn’t result in acquiring a product”.
 
Publisher International Journal of Economic Practices and Theories
 
Contributor —
 
Date 2013-10-01
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://www.ijept.org/index.php/ijept%20/article/view/Romanian_Sport_Services_Marketing_Strategies
 
Source International Journal of Economic Practices and Theories; Vol 3, No 4 (2013); 278-287
2247 – 7225
 
Language eng
 
Relation http://www.ijept.org/index.php/ijept%20/article/view/Romanian_Sport_Services_Marketing_Strategies/pdf