Contribution of Foundations to Reputation in Corporate Social Responsibility Applications: Vodafone Turkey Foundation Review
International Journal of Economic Practices and Theories
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Title |
Contribution of Foundations to Reputation in Corporate Social Responsibility Applications: Vodafone Turkey Foundation Review
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Creator |
Askeroğlu, Emel Demir
Bahar, Zeynep |
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Subject |
The Concept of Corporate Social Responsibility, Reputation, Corporate Reputation
The Concept of Corporate Social Responsibility, Reputation, Corporate Reputation M14, L14 |
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Description |
Today's highly competitive business environments and the existence of conscious consumers have increased importance given to the concept of Corporate Social Responsibility. Corporate businesses that owe their existence to consumers and conscious of their responsibilities towards environment have greater chances of success than their competitors. The concept of social responsibility starts from the first step of producing goods and services of a businesses and based on the principle of the society benefit. In corporate social responsibility projects, corporates often act with civil society organizations which are chosen depending on policies and strategies of the corporate in line with the scope of corporate social responsibility. Studies are conducted in collaboration with independent civil society organizations beside corporates may prefer establishing their own foundations and carry out their social responsibility through these foundations.The use of corporate social responsibility got undisputed great importance for the corporate reputation and credibility of the foundations which cannot ignore public interest. Whether with civil society organizations or for their own foundations, credibility of corporate social responsibility is indispensable. The aim of this study is to emphasize the theoretical framework of the concept of corporate social responsibility, and to explain the contribution of the corporate brand reputation. Secondly, revision and examination of “Vodafone Turkey Foundation” as one of the Foundations that perform various tasks in corporate social responsibilities through its own foundation, and review by the concept of social responsibility and its contribution on brand reputation.
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Publisher |
International Journal of Economic Practices and Theories
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Contributor |
—
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Date |
2014-10-01
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Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion Peer-reviewed Article |
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Format |
application/pdf
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Identifier |
http://www.ijept.org/index.php/ijept%20/article/view/Contribution_of_Foundations_to_Reputation_in_Corporate_Social_Responsibility_Applications_Vodafone
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Source |
International Journal of Economic Practices and Theories; Vol 4, No 5 (2014): Special issue on Marketing and Business Development; 718-725
2247 – 7225 |
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Language |
eng
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Relation |
http://www.ijept.org/index.php/ijept%20/article/view/Contribution_of_Foundations_to_Reputation_in_Corporate_Social_Responsibility_Applications_Vodafone/pdf_70
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