Record Details

Consumer Education Using Social Marketing

International Journal of Economic Practices and Theories

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Field Value
 
Title Consumer Education Using Social Marketing
 
Creator Ploeșteanu, Mara
Stamule, Stere
Tatu, Cristian Ionuț
 
Subject Marketing
irrational consume, social marketing, 4Ps, sustainable development
A2, M31, Z1
 
Description In the context of the new knowledge-based economy aims this article to present the ways in which social marketing can help society with of the correction of irrational consumption and sustainable development. The emergence of this discipline is due to several factors such as the excesses of classical marketing, irrational consume exacerbations and false advertising. Deviations are today a central topic in current social and economic conditions, with lower income for consumers and companies. Thus, it is necessary to further investigate the conditions that enabled these, and with the help of various research techniques to understand consumers today, to find ways to reduce (the irrational) consume for a simpler life, the healthier and sustainable.
 
Publisher International Journal of Economic Practices and Theories
 
Contributor —
 
Date 2014-02-01
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format —
 
Identifier http://www.ijept.org/index.php/ijept%20/article/view/Consumer_Education_Using_Social_Marketing
 
Source International Journal of Economic Practices and Theories; Vol 4, No 2 (2014): Special issue on Marketing and Business Development; 343-348
2247 – 7225
 
Language eng
 
Relation http://www.ijept.org/index.php/ijept%20/article/view/Consumer_Education_Using_Social_Marketing/139