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Voluntary Integration of Ecolabel Concept in the Entrepreneurial Culture of Guesthouses in Bucovina - Impact Study

International Journal of Economic Practices and Theories

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Field Value
 
Title Voluntary Integration of Ecolabel Concept in the Entrepreneurial Culture of Guesthouses in Bucovina - Impact Study
 
Creator Stanciu, Pavel
Hapenciuc, Cristian Valentin
Moroșan, Andrei Alexandru
Arionesei (Gaube), Gabriela
 
Subject Tourism
Rural Guesthouses, Bucovina, Ecolabel, Sustainable Tourism Development, Advocacy
Q01, L83, P25
 
Description Integrating the concept of sustainable development in rural tourism entrepreneurship involves a convergent analysis, qualitative and quantitative, of the socio-economic elements with potential susceptible to being ecologically valued. From this point of view, the European Ecolabel - seen as part of a much broader EU strategy, strongly sustainable oriented – is grafted on promotion of rational production, energy sustainability, social and environmental responsibility, preservation of the rustic environment and balanced tourism consumption and, from a pragmatic point of view, may represent an important milestone for guesthouses administrators in Bucovina.Based on these considerations, this paper aims to analyze the degree of maturation of the entrepreneurial culture in rural guesthouses in Bucovina. The scientific approach consisted of highlighting the determination that guesthouses managers had in voluntary integrating the ecolabel concept and the principles of sustainable tourism in guesthouse policy, having as basis an interview type research, doubled by an analysis of the online tourist visibility of the units.The research involved 64 accommodation units of the 226 rural guesthouses in Bucovina. The results suggest that tourism entrepreneurs are not, at least not yet, willing / ready to accept the adoption of European quality values synthesized as organic label without a concerted campaign of advocacy in this area. 
 
Publisher International Journal of Economic Practices and Theories
 
Contributor —
 
Date 2015-10-01
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://www.ijept.org/index.php/ijept%20/article/view/Voluntary_Integration_of_Ecolabel_Concept_in_the_Entrepreneurial_Culture_of_Guesthouses_in_Bucovina_Impact_Study
 
Source International Journal of Economic Practices and Theories; Vol 5, No 5 (2015): Special issue on Trends in Sustainable Business and Consumption; 510-517
2247 – 7225
 
Language eng
 
Relation http://www.ijept.org/index.php/ijept%20/article/view/Voluntary_Integration_of_Ecolabel_Concept_in_the_Entrepreneurial_Culture_of_Guesthouses_in_Bucovina_Impact_Study/pdf