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EVALUATING ANTECEDENTS AND CONSEQUENCES OF LOCATION-BASED SERVICES

International Journal of Electronic Commerce Studies

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Field Value
 
Title EVALUATING ANTECEDENTS AND CONSEQUENCES OF LOCATION-BASED SERVICES
 
Creator Chiang, I-Ping; National Taipei University
Chen, Ching-Hsiang
 
Subject Location-based Services; LBS Mobile Commerce; Mobile Marketing; E-commerce
 
Description In recent years, mobile device and mobile network usage have been rapidly growing. Location-based services (LBS), in particular, have become an indispensable aspect of future mobile commerce. In order to develop a model for the antecedents and consequences of LBS, this study used questionnaires to collect survey data. Analysis of this data occurred through the structural equation model (SEM). The data show that service function, media richness, and personalization of LBS help to generate value in LBS. This study concludes that LBS obtain their value through the “3Rs” of relevance, reliability, and recreation. The 3R values enhance users’ customer engagement, purchase intention, and functional alternatives. Overall, recreation is the most influential value, with media richness being the key element of this value. These findings can help LBS research, as well as LBS providers and marketers, in discovering a more tactical approach.To cite this document: I-Ping Chiang and Ching-Hsiang Chen, "Evaluating antecedents and consequences of location-based services", International Journal of Electronic Commerce Studies, Vol.8, No.1, pp.47-76, 2017.Permanent link to this document: http://dx.doi.org/10.7903/ijecs.1374 
 
Publisher Academy of Taiwan Information Systems Research
 
Contributor —
 
Date 2017-06-08
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
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Format application/pdf
 
Identifier http://academic-pub.org/ojs/index.php/ijecs/article/view/1374
10.7903/ijecs.1374
 
Source "International Journal of Electronic Commerce Studies"; Vol 8, No 1 (2017); 47-76
2073-9729
 
Language eng
 
Relation http://academic-pub.org/ojs/index.php/ijecs/article/view/1374/327
 
Rights Copyright (c) 2017 International Journal of Electronic Commerce Studies