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IMPROVING LEARNING THROUGH CASE STUDY COMPETITIONS: CHALLENGES FOR TEACHERS AND STUDENTS

Ekonomski vjesnik/Econviews

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Title IMPROVING LEARNING THROUGH CASE STUDY COMPETITIONS: CHALLENGES FOR TEACHERS AND STUDENTS
 
Creator Dlačić, Jasmina
Damnjanović, Vesna
Ribarić, Iva
 
Description The main aim of this research paper is to identify the different perspectives of students and teachers from two SEE countries on the case learning method in local case study competitions. This research investigates the benefits and challenges of participating in case study competitions for students and mentors. Previous research is extended to include the teachers’ perspectives. Qualitative research has been conducted in Serbia and Croatia to obtain a better insight into the perspectives of all parties involved. Students are found to have difficulties with time management and identifying financial and sales implications of marketing strategies. Mentors, on the other hand, emphasize that students have difficulties with negotiation skills and identifying financial and sales implications of the marketing strategy recommended.Recommendations on how to improve learning through case study competitions are made. They should serve as guidelines for both teachers and students to help them to improve the learning process using marketing case studies. Keywords: Case-based learning, local case study competition, marketing case study, Croatia, Serbia 
 
Publisher Faculty of Economics in Osijek
 
Contributor —
 
Date 2017-06-29
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
—
 
Format application/pdf
 
Identifier http://hrcak.srce.hr/ojs/index.php/ekonomski-vjesnik/article/view/4554
 
Source Ekonomski vjesnik/Econviews - Review of Contemporary Business, Entrepreneurship and Economic Issues; Vol 30, No 1 (2017)
Ekonomski vjesnik/Econviews - Review of Contemporary Business, Entrepreneurship and Economic Issues; Vol 30, No 1 (2017)
1847-2206
0353-359X
 
Language eng
 
Relation http://hrcak.srce.hr/ojs/index.php/ekonomski-vjesnik/article/view/4554/2936
http://hrcak.srce.hr/ojs/index.php/ekonomski-vjesnik/article/downloadSuppFile/4554/2997
 
Rights Copyright (c) 2017 Ekonomski vjesnik/Econviews - Review of Contemporary Business, Entrepreneurship and Economic Issues