Record Details

Web 2.0 Socail Network Sites And Facebook Marketing

Binus Business Review

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Field Value
 
Title Web 2.0 Socail Network Sites And Facebook Marketing
 
Creator Chang, Andreas; Bina Nusantara University
 
Subject —
social Network Sites (SNSs), marketing, facebook, online social networking sites (SNSs), Web 2.0
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Description The use of Web 2.0 and Social Network Sites (SNS) has become an amazing phenomenon. In fact, one of the fastest-growing arenas of the World Wide Web is the space of so-called social networking sites. Face book, Tweeter, MySpace and other Social Network Sites have huge population of users. Almost seven hundred million people use Facebook, and hundreds of million others use other social networking sites. More and more advertisers switch their marketing budget to these SNS. This study contributes to our understanding of the Web 2.0 and the use of social networking websites by examining available literature. It seeks to understand what Web 2.0 and SNS mean, the trends, its functions and how they can be leveraged for marketing purposes.
 
Publisher Bina Nusantara University
 
Contributor Faculty of Economics and Business
 
Date 2011-11-30
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
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Format application/pdf
 
Identifier http://journal.binus.ac.id/index.php/BBR/article/view/1181
10.21512/bbr.v2i1.1181
 
Source Binus Business Review; Vol 2, No 2 (2011): Binus Business Review; 708-717
2476-9053
2087-1228
 
Language eng
 
Relation http://journal.binus.ac.id/index.php/BBR/article/view/1181/1049
 
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