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Tourism Marketing in Bangladesh: What, Why and How

Asian Business Review

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Title Tourism Marketing in Bangladesh: What, Why and How
 
Creator Al- Masud, Tarafder Md. Mehedi; Lecturer, School of Business Studies, Southeast University, Dhaka, BANGLADESH
 
Subject Tourism, GDP, Foreign Currency, Budget, Opportunities, Challenges, Marketing Plans & Promotions
 
Description Bangladesh is a fresh tourism destination. She  has  a vast  prospective  to  develop  tourism  primarily because  of  its  attractive unadulterated natural beauty, heroic historical background and archeological resources, which can be experienced all throughout the land. Tourism sector can play positive impact towards enhancing Gross Domestic Product (GDP).Many countries are now dependent on this sector for foreign currency earnings. Every destination country is trying to achieve more gain by developing this industry. The expansion of the tourism throughout the world has increased. Countries are trying to attract more tourists by adopting appropriate marketing techniques and strategies. A research revealed that the country has a positive trend in arrivals and earnings, and it can be increased to a significant level if the country can undertake appropriate promotion measures by increasing the allocation for this purpose. The country also needs to employ creative people for this purpose, and the quality of the promotional materials also needs to be developed. The paper has been undertaken to investigate how the use of promotional activities can help to develop the tourism industry by giving a special concentration in the case of Bangladesh by observing the current scenario, opportunity, and challenges. The study has intended to evaluate the effective & sustainable tourism marketing for this country. 
 
Publisher Asian Business Consortium
 
Contributor —
 
Date 2015-03-14
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
—
 
Format application/pdf
 
Identifier http://journals.abc.us.org/index.php/abr/article/view/Al-%20Masud
10.18034/abr.v5i1.345
 
Source Asian Business Review; Vol 5, No 1 (2015): 10th Issue; 13-19
2305-8730
2304-2613
 
Language eng
 
Relation http://journals.abc.us.org/index.php/abr/article/view/Al-%20Masud/249
 
Rights Copyright (c) 2015 Tarafder Md. Mehedi Al- Masud
http://creativecommons.org/licenses/by-nc/4.0