Record Details


Field	Value

Title	Green Marketing: A Study of the Factors Influencing the Repurchase Decision for Javanony Herbal Products

Creator	Sri Widyastuti, Santoso Budi Santoso

Subject	consumer attitude, perceived value and perceived price, repurchase

Description	The green consumer movement is a reflection of people’s concern about the environment and has given rise to the green market. Companies that want to survive in this market must be able to apply a green label to all aspects of their business. This research aims to understand the influence of attitude, perceived value, and perceived price among customers on the decision to repurchase Javanony herbal products. The sampling technique in this study is purposive sampling. This study concludes that the attitude of customers who already have an understanding of green products is not completely supported by the company in applying green marketing to create higher value for its customers. Consumers are ready to pay for the extra value, will pay a premium price, and will repurchase only if they perceive extra value in the green product.

Publisher	Management Research Center, Department of Management, Faculty of Economics and Business, U

Contributor	—

Date	2017-02-23

Type	Peer-reviewed Article

Format	application/pdf

Identifier	http://journal.ui.ac.id/index.php/amj/article/view/7511

Source	ASEAN Marketing Journal; Vol 8, No 2 (2016): December 2016; 104

Language	en

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