Record Details

Technological Migration: The Case of Thai Digital Terrestrial Television

Applied Economics Journal

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Field Value
 
Title Technological Migration: The Case of Thai Digital Terrestrial Television
 
Creator Hoonsawat, Ratidanai; Faculty of Economics, Chulalongkorn University,
Phayathai Road, Pathumwan, Bangkok, 10330, Thailand. Tel: +66 2 2186238, Fax +66 2 2186205,
E-mail: r.hoonsaw@chula.ac.th
 
Subject technological migration; digital television; net present value
M21; M38; O33
 
Description This study analyzes the business strategies of entrepreneurs during a technological transition.The particular technological transition is the switch from analogue to digital TV in Thailand.The estimated net present values of the broadcasting operators’ net profit over a 15-yearlicense period indicate that a long transition period reduces the benefit from upgradingto a better technology. The incumbents would like to join the technological migration fromday one. The faster the transition process, the higher the new platform is worth in presentvalue. The government should terminate the old platform as soon as possible and stimulatea rapid transition.Keywords: Technological migration, digital television, net present valueJEL Classification: M21, M38, O33
 
Publisher The Center for Applied Economics Research (CAER)
 
Contributor —
 
Date 2013-11-29
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://www.tci-thaijo.org/index.php/AEJ/article/view/14990
 
Source Applied Economics Journal; Vol 20, No 2 (2013): December; 1-22
0858-9291
 
Relation http://www.tci-thaijo.org/index.php/AEJ/article/view/14990/13748
 
Rights Copyright (c) 2014 Applied Economics Journal
http://creativecommons.org/licenses/by-nc-nd/4.0