Record Details

Impact of Digital Marketing as a Tool of Marketing Communication: A Behavioral Perspective on Consumers of Bangladesh

American Journal of Trade and Policy

View Archive Info
 
 
Field Value
 
Title Impact of Digital Marketing as a Tool of Marketing Communication: A Behavioral Perspective on Consumers of Bangladesh
 
Creator Yamin, Ahmad Bin; Lecturer, Faculty of Business Administration, Fareast International University, Banani, Dhaka-1213, BANGLADESH
 
Subject Digital Marketing, Marketing Communication, Consumer, Bangladesh
 
Description This study shows the impact of digital marketing on behavioral prospect of consumers of Bangladesh. For conducting this study a sample of Bangladeshi consumers are surveyed to attain their behavioral pattern on digital marketing. Modern day marketing has been going through a radical change. Fast moving marketing trends based on the growth and innovation of new technologies as well as portable communication devices influencing the customer behavior significantly. A well designed marketing plan with specific digital marketing tools is the demand in the integrated marketing communication plan for this tech friendly environment. High speed internet connectivity brings massive number of young crowd in social media indicating marketer should be more focused and concentrated in digital marketing tools for effective and efficient targeting of market as well as to achieve other organizational goals. 
 
Publisher Asian Business Consortium
 
Contributor —
 
Date 2017-07-18
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
—
 
Format application/pdf
 
Identifier http://journals.abc.us.org/index.php/ajtp/article/view/981
10.18034/ajtp.v4i1.981
 
Source American Journal of Trade and Policy; Vol 4, No 1 (2017): 10th Issue; 49-54
2313-4755
2313-4747
 
Language eng
 
Relation http://journals.abc.us.org/index.php/ajtp/article/view/981/827
 
Rights Copyright (c) 2017 Ahmad Bin Yamin
http://creativecommons.org/licenses/by-nc/4.0