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Customers’ Expectation towards Online Marketing: A Study on Some Economic Zone in Bangladesh
American Journal of Trade and Policy
View Archive Info| Field | Value | |
| Title |
Customers’ Expectation towards Online Marketing: A Study on Some Economic Zone in Bangladesh
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| Creator |
Khandakar, Md. Shariful Alam; Assistant Professor, Department of Tourism and Hospitality Management, University of Dhaka, BANGLADESH
Bhuiyan, Md. Rakib Uddin; Assistant Professor, Department of International Business, University of Dhaka, BANGLADESH Siddika, Humaira; Lecturer, Department of Business Administration, Dhaka City College, BANGLADESH |
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| Subject |
Internet, E-Business, E-Commerce, B2B, B2C, C2B, C2C, E-marketing, Online marketing strategy
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| Description |
This paper attempts to analysis the customers’ expectation towards online marketing in Bangladesh. First, it evaluates the impact of independent variables (factors of online marketing) on dependent variable (customers’ satisfaction). In order to do so a survey was conducted through questionnaire and data collected from 200 respondents’. Samples (Individuals and corporate firms) were selected from three economic zones and multiple regression analysis was conducted for the study. It also evaluates customers’ expectation from online marketers. Moreover the study highlights the online marketing strategies. Next, the study focuses on the benefits from online marketing. It also identifies the problems and challenges to develop online marketing strategies. Online marketing opens huge opportunities for marketer and customer where the ratio of benefit is higher than the ratio of costs. Finally, the study provides specific ways to solve the problems emphasizing on online marketing principles and to avail the opportunity to cope with the today’s competitive market. The strategies require continuous improvement and it is expected to be more dynamic in future.
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| Publisher |
Asian Business Consortium
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| Contributor |
—
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| Date |
2017-07-26
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| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion — |
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| Format |
application/pdf
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| Identifier |
http://journals.abc.us.org/index.php/ajtp/article/view/984
10.18034/ajtp.v4i2.984 |
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| Source |
American Journal of Trade and Policy; Vol 4, No 2 (2017): 11th Issue; 55-62
2313-4755 2313-4747 |
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| Language |
eng
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| Relation |
http://journals.abc.us.org/index.php/ajtp/article/view/984/814
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| Rights |
Copyright (c) 2017 Md. Shariful Alam Khandakar, Md. Rakib Uddin Bhuiyan, Humaira Siddika
http://creativecommons.org/licenses/by-nc/4.0 |
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