Since 2014
THE COOPERATIVE MARKETING DEVELOPMENT IN UKRAINE AND IN THE WORLD
Agricultural and Resource Economics International Scientific E-Journal
View Archive Info| Field | Value | |
| Title |
THE COOPERATIVE MARKETING DEVELOPMENT IN UKRAINE AND IN THE WORLD
РОЗВИТОК КООПЕРАТИВНОГО МАРКЕТИНГУ В УКРАЇНІ ТА СВІТІ |
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| Creator |
Budnik, Olga
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| Subject |
agrarian sector; cooperative marketing; small business; competitiveness.
аграрний сектор; кооперативний маркетинг; малий бізнес; сільськогосподарський товаровиробник; конкуренція. |
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| Description |
The article presents a case study of the cooperative marketing, used in Ukraine and in the world. The author also focuses on the small business development. The influence and negative impact of different economic factors on small business are determined. The current problems and impossibility of getting the necessary financial resources for the small companies is accented. The special attention is paid to the importance of agricultural cooperation. The essence of the concept of agricultural cooperation is specified. The main cooperative trends in Ukraine economy as well as in the world companies are reviewed and systematized. The attention is paid to the research of the sales, service, marketing, processing, supply and multipurpose cooperatives. The research also shows the necessity of marketing approaches to the modern domestic agricultural company’s activity implementation. The organizational and economic aspects of cooperative marketing are grounded. The basic problems of market adaptation in the sphere of cooperative marketing are investigated. The special attention is paid to the advantages and prospects of cooperative marketing for agricultural organizations. The features and factors of the rural economy development based on the cooperative marketing are detailed. The cooperative marketing as an effective element of the agricultural producer’s protection is under consideration.
Розглянуто ключові проблеми розвитку малого бізнесу в аграрному секторі економіки. Встановлено необхідність використання сільськогосподарської обслуговуючої кооперації. Сформульовано важливість упровадження кооперативного маркетингу в сучасний агробізнес. Узагальнено тенденції його розвитку й поширення в Україні та закордоном. Визначено перспективи кооперативного маркетингу для товаровиробників. |
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| Publisher |
Agricultural and Resource Economics International Scientific E-Journal
Agricultural and Resource Economics: International Scientific E-Journal |
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| Contributor |
—
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| Date |
2017-03-20
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| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion — |
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| Format |
application/pdf
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| Identifier |
http://are-journal.com/are/article/view/83
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| Source |
Agricultural and Resource Economics International Scientific E-Journal; Vol 3, No 1 (2017); 45-53
Agricultural and Resource Economics: International Scientific E-Journal; Vol 3, No 1 (2017); 45-53 2414-584X |
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| Language |
ukr
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| Relation |
http://are-journal.com/are/article/view/83/85
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| Rights |
Copyright (c) 2017 Agricultural and Resource Economics International Scientific E-Journal
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