Since 2014
Exploratory Market Survey of Tuba in Tacloban City
DLSU Business & Economics Review
View Archive Info| Field | Value | |
| Title |
Exploratory Market Survey of Tuba in Tacloban City
|
|
| Creator |
Pacho, Arturo
|
|
| Subject |
Business Management
Market research, market survey, beverages, liquor |
|
| Description |
This research note explores the market condition of tuba in Tacloban City in the Philippines. It examined the market viability of tuba as a source of income for small retailers as well as coconut farmers. To determine whether there is any commercial value to tuba, and to what extent, a survey was made on the type of tuba sold, the price it is sold for, the quantity sold, the age of tuba, and the source of tuba. This report provides basic information as to the commercial value of tuba to small store retailers in the city. Keywords: Market research, market survey, beverages, liquor DOI: 10.3860/ber.v19i2.1474 DLSU Business & Economics Review 19.2 (2010), pp.73-80
|
|
| Publisher |
De La Salle University
|
|
| Contributor |
—
|
|
| Date |
2010-01-21
|
|
| Type |
Peer-reviewd Article
— |
|
| Format |
application/pdf
|
|
| Identifier |
http://www.philjol.info/philjol/index.php/BER/article/view/1474
10.3860/ber.v19i2.1474 |
|
| Source |
DLSU Business & Economics Review; Vol 19, No 2 (2010); 73-80
|
|
| Language |
en
|
|
| Coverage |
Philippines
— — |
|