Defining the Market Potential by Assessing Growth and Saturation in the Private Life and Pensions Industry
Oeconomia Copernicana
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Title |
Defining the Market Potential by Assessing Growth and Saturation in the Private Life and Pensions Industry
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Creator |
Arefjevs, Ilja; BA School of Business and Finance (Latvia)
Volkova, Tatjana; BA School of Business and Finance (Latvia) Lindemane, Marija; BA School of Business and Finance (Latvia) |
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Subject |
market growth and saturation; life and pensions products; Törnquist function; strategic decision making
F23; G21; G22 — — |
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Description |
The aim of the article is define the market potential of the private life and pension industry in the Baltic region. The authors used the Törnquist function to develop the market growth and saturation approach. The research outcome is a cross-country comparison of market growth, saturation and its dynamics to support strategic decisions by financial companies
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Publisher |
Uniwersytet Mikołaja Kopernika w Toruniu
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Contributor |
—
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Date |
2014-03-07
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Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion — — |
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Format |
application/pdf
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Identifier |
http://apcz.pl/czasopisma/index.php/OeC/article/view/OeC.2013.029
10.12775/OeC.2013.029 |
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Source |
Oeconomia Copernicana; Vol 4, No 4 (2013); 19-44
Oeconomia Copernicana; Vol 4, No 4 (2013); 19-44 2353-1827 2083-1277 |
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Language |
eng
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Relation |
http://apcz.pl/czasopisma/index.php/OeC/article/view/OeC.2013.029/3020
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