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Defining the Market Potential by Assessing Growth and Saturation in the Private Life and Pensions Industry

Oeconomia Copernicana

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Title Defining the Market Potential by Assessing Growth and Saturation in the Private Life and Pensions Industry

 
Creator Arefjevs, Ilja; BA School of Business and Finance (Latvia)
Volkova, Tatjana; BA School of Business and Finance (Latvia)
Lindemane, Marija; BA School of Business and Finance (Latvia)
 
Subject market growth and saturation; life and pensions products; Törnquist function; strategic decision making
F23; G21; G22


 
Description The aim of the article is define the market potential of the private life and pension industry in the Baltic region. The authors used the Törnquist function to develop the market growth and saturation approach. The research outcome is a cross-country comparison of market growth, saturation and its dynamics to support strategic decisions by financial companies

 
Publisher Uniwersytet Mikołaja Kopernika w Toruniu
 
Contributor

 
Date 2014-03-07
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion


 
Format application/pdf
 
Identifier http://apcz.pl/czasopisma/index.php/OeC/article/view/OeC.2013.029
10.12775/OeC.2013.029
 
Source Oeconomia Copernicana; Vol 4, No 4 (2013); 19-44
Oeconomia Copernicana; Vol 4, No 4 (2013); 19-44
2353-1827
2083-1277
 
Language eng
 
Relation http://apcz.pl/czasopisma/index.php/OeC/article/view/OeC.2013.029/3020