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BUSINESS MODEL AND ITS DILEMMAS OF CHOICE

Copernican Journal of Finance & Accounting

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Title BUSINESS MODEL AND ITS DILEMMAS OF CHOICE
 
Creator Komorowski, Jan; Warsaw School of Economics, Al. Niepodległości 162, 02-554 Warszawa
 
Subject business model; strategy of enterprise; “upside – down” business orientation; “bottom- up” business orientation; monetarism; monetaristic thinking
L22; M10
 
Description Consideration of the article is focused on the phenomenon of diversity of enterprises management operating in similar conditions under the choice of business model. The article is an attempt to demonstrate the impact of business model for perception of reality, adaptation to changes and implementation of a strategy. There are presented arguments showing that the orientation of the business model to the capital market has a direct impact on the operational activity and strategic options of the company. In the longer term it affects the nature of business and opportunities of its development.This means that during the financial crisis and market distortions, the business model of the stock company may disturb operations and opportunities for its growth. This phenomenon is associated with “monetarist thinking” and acceptance of the processes of the “financialisation” of economy, which ignores real dimension of business. Business management focused on capital market may transmit negative signals not noticing the serious threats, the imbalance of economic structures, the collapse of economic equilibrium, lack of respect for the principles of the free market and the dominance of monopolistic structures, which falsify assumptions of market efficiency. In this connection, the question arises to what extent the enterprises performing the business model of the stock exchange operator are exposed to specific risks due to lack of stability of the financial markets.
 
Publisher Uniwersytet Mikołaja Kopernika w Toruniu
 
Contributor
 
Date 2017-03-09
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion



 
Format application/pdf
 
Identifier http://apcz.pl/czasopisma/index.php/CJFA/article/view/CJFA.2016.018
10.12775/CJFA.2016.018
 
Source Copernican Journal of Finance & Accounting; Vol 5, No 2 (2016); 109-123
Copernican Journal of Finance & Accounting; Vol 5, No 2 (2016); 109-123
2300-3065
2300-1240
 
Language eng
 
Relation http://apcz.pl/czasopisma/index.php/CJFA/article/view/CJFA.2016.018/11421
 
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