Since 2014
Characteristics and marketing behaviour of coconut growers in Thanjavur district of Tamil Nadu
International Research Journal of Agricultural Economics and Statistics
View Archive Info| Field | Value | |
| Title |
Characteristics and marketing behaviour of coconut growers in Thanjavur district of Tamil Nadu
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| Creator |
DHARA, R.; District Livestock Farm, Orathanadu, THANJAVUR (T.N.) INDIA Email : dhara.agri@gmail.com
UMAMAGESWARI, M.; Economics and Management Section, National Dairy Research Institute-SRS, BENGALURU (KARNATAKA) INDIA Email: umandri2011@gmail.com PORCHEZIAN, S.; Veterinary dispensary, Anniyur, VILLUPURAM (T.N.) INDIA Email : chezhivet@gmail.com |
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| Subject |
Marketing behaviour, Coconut growers, Correlation
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| Description |
The present study was taken to analyze the characteristics and marketing behaviour of coconut growers in Thanjavur district of Tamil Nadu. The total sample size was 120 coconut growers from the two villages of Pattukottai block in Thanjavur district. The study revealed that more than half of the respondents had medium to high level of marketing behaviour. The factors such as farm size, economic motivation and market decision exhibited significant and positive correlation whereas credit orientation had negative and significant contribution with marketing behaviour of coconut growers.
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| Publisher |
HIND AGRICULTURAL RESEARCH AND TRAINING
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| Date |
2015-06-18
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| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion Peer-reviewed Article |
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| Format |
application/pdf
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| Identifier |
http://www.myresearchjournals.com/index.php/IRJAES/article/view/2099
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| Source |
International Research Journal of Agricultural Economics and Statistics; Vol 6, No 1 (2015)
2231-6434 2229-7278 |
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| Language |
eng
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| Relation |
http://www.myresearchjournals.com/index.php/IRJAES/article/view/2099/2029
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| Rights |
Copyright (c) International Research Journal of Agricultural Economics and Statistics |
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