Since 2014
Factors affecting the Use of E-Newspapers amongst Indian MBA Students
MANTHAN: Journal of Commerce and Management
View Archive Info| Field | Value | |
| Title |
Factors affecting the Use of E-Newspapers amongst Indian MBA Students
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| Creator |
Shukre, Anagha; Assistant Professor (Marketing), Indian Institute of Management - Raipur, India
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| Subject |
E-newspapers, Internet, Consumer behavior
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| Description |
With the impact of globalisation and upsurge in technology, almost every other industry type is finding its way to go online through its products, delivery processes or by identifying better ways to reach the consumers. The print media has found its own presence on the web by making newspapers available online. The present study attempts to identify factors affecting the students’ attitudes towards online newspapers. Using factor analysis, the study finds that the important factors driving the growth of e-newspapers include versatility, improvements over print media, abundant knowledge, accessibility and the media being environment-friendly. At the same time, the most important factor which hinders the usage of e-newspaper is the accessibility of internet.
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| Publisher |
Journal Press India
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| Date |
2015-06-30
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| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion Peer-reviewed Article |
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| Format |
application/pdf
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| Identifier |
http://www.myresearchjournals.com/index.php/MANTHAN/article/view/2434
10.17492/manthan.v1i1.2434 |
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| Source |
MANTHAN: Journal of Commerce and Management; Vol 1, No 1 (2014)
2347-4440 |
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| Language |
eng
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| Relation |
http://www.myresearchjournals.com/index.php/MANTHAN/article/view/2434/2363
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| Rights |
Copyright (c) MANTHAN: Journal of Commerce and Management |
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