Since 2014
Human Brand Positioning: Success Mantras for Politics
MANTHAN: Journal of Commerce and Management
View Archive Info| Field | Value | |
| Title |
Human Brand Positioning: Success Mantras for Politics
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| Creator |
Gautam, Harish; Assistant Professor, PG Department of Commerce & Business Management, Doaba College, Punjab
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| Subject |
Brand positioning, Human brand, Principal Component Analysis
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| Description |
Success in politics is not merely the outcome of policy matters; rather it is the sum total of brand positioning and marketing strategies of the political leaders. If one focuses on the acts of successful leaders in South Africa, USA, UK or even Punjab; one can clearly see the presence of branding and marketing tactics, which can be natural in some cases and professionally managed in others. This paper focuses on exploring the major factors behind human brand formation of political leaders; and suggesting the techniques of making human brand a success. Based on review of related literature and analysis of the primary data, the study brings out important factors that can lead to the success of political leaders.
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| Publisher |
Journal Press India
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| Date |
2015-06-30
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| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion Peer-reviewed Article |
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| Format |
application/pdf
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| Identifier |
http://www.myresearchjournals.com/index.php/MANTHAN/article/view/2445
10.17492/manthan.v1i2.2445 |
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| Source |
MANTHAN: Journal of Commerce and Management; Vol 1, No 2 (2014)
2347-4440 |
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| Language |
eng
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| Relation |
http://www.myresearchjournals.com/index.php/MANTHAN/article/view/2445/2374
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| Rights |
Copyright (c) MANTHAN: Journal of Commerce and Management |
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