Record Details

Benchmarking the Home Pages of the Top Multinational Manufacturing Corporations in the Philippines

DLSU Business & Economics Review

View Archive Info
 
 
Field Value
 
Title Benchmarking the Home Pages of the Top Multinational Manufacturing Corporations in the Philippines
 
Creator Tolentino, Jeden O; De La Salle University
 
Subject Economics
Internet, Web sites, benchmarks, Web site design, World Wide Web
 
Description In the information age, having a presence on the World Wide Web is critical for firms to establish and maintain competitive advantage. This study evaluated the Web presence of the top multinational manufacturing corporations in the Philippines. A sample of 70 Web sites of companies in BusinessWorld's list of the Top 1000 Corporations in the Philippines for 2006 was subjected to a framework of ten critical factors; and comparisons were made against existing benchmarks. Thereafter, the functionality of the Web sites of the three top-ranked companies was analyzed using a two-dimensional grid for Web site evaluation. Results indicate that there is a need for improvement in the design and quality of the Web sites of manufacturing firms in the Philippines. Keywords: Internet, Web sites, benchmarks, Web site design, World Wide Web doi:10.3860/ber.v18i1.697 DLSU Business & Economics Review 18:1 (2008), pp. 47-61
 
Publisher De La Salle University
 
Contributor
 
Date 2008-11-24
 
Type Peer-reviewed Article

 
Format application/pdf
 
Identifier http://www.philjol.info/philjol/index.php/BER/article/view/697
10.3860/ber.v18i1.697
 
Source DLSU Business & Economics Review; Vol 18, No 1 (2008); 47-61
 
Language en
 
Coverage Philippines