Since 2014
Benchmarking the Home Pages of the Top Multinational Manufacturing Corporations in the Philippines
DLSU Business & Economics Review
View Archive Info| Field | Value | |
| Title |
Benchmarking the Home Pages of the Top Multinational Manufacturing Corporations in the Philippines
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| Creator |
Tolentino, Jeden O; De La Salle University
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| Subject |
Economics
Internet, Web sites, benchmarks, Web site design, World Wide Web |
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| Description |
In the information age, having a presence on the World Wide Web is critical for firms to establish and maintain competitive advantage. This study evaluated the Web presence of the top multinational manufacturing corporations in the Philippines. A sample of 70 Web sites of companies in BusinessWorld's list of the Top 1000 Corporations in the Philippines for 2006 was subjected to a framework of ten critical factors; and comparisons were made against existing benchmarks. Thereafter, the functionality of the Web sites of the three top-ranked companies was analyzed using a two-dimensional grid for Web site evaluation. Results indicate that there is a need for improvement in the design and quality of the Web sites of manufacturing firms in the Philippines. Keywords: Internet, Web sites, benchmarks, Web site design, World Wide Web doi:10.3860/ber.v18i1.697 DLSU Business & Economics Review 18:1 (2008), pp. 47-61
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| Publisher |
De La Salle University
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| Contributor |
—
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| Date |
2008-11-24
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| Type |
Peer-reviewed Article
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| Format |
application/pdf
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| Identifier |
http://www.philjol.info/philjol/index.php/BER/article/view/697
10.3860/ber.v18i1.697 |
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| Source |
DLSU Business & Economics Review; Vol 18, No 1 (2008); 47-61
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| Language |
en
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| Coverage |
Philippines
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