Record Details

Nation Branding as an Economic Challenge for the Countries of the Middle and Eeast Europe on the Example of Estonia

Equilibrium. Quarterly Journal of Economics and Economic Policy

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Field Value
 
Title Nation Branding as an Economic Challenge for the Countries of the Middle and Eeast Europe on the Example of Estonia
 
Creator Raftowicz-Filipkiewicz, Magdalena; Wrocław University of Environmental and Life Sciences, Poland
 
Subject —
national branding; macro-competitiveness; Estonia
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Description This paper presents the topic of nation branding, which is considered as a complementary factor of the traditional economic policy implemented in a given country. The concept of branding aims at creating a strong national brand for improving the brands of national products, as well as the image of the country which influences the attraction of foreign direct investments and increase the export. The example of Estonia attempts to prove that the actions for national brand changed positively the image in this country, as well as the competitiveness of the economy. For this purpose the author used the ranking of national brand and international competitiveness. The author also set as a goal to recognize if the concept of nation branding can be useful for the other countries of Central and Eastern Europe, especially Poland. The conclusion of this paper is that nation branding is an economic challenge for these countries and should be implemented as soon as possible in their strategies of country’s development.
 
Publisher Nicolaus Copernicus University in Toruń
 
Contributor —
 
Date 2012-07-15
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
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Format application/pdf
 
Identifier http://apcz.pl/czasopisma/index.php/EQUIL/article/view/EQUIL.2012.026
10.12775/EQUIL.2012.026
 
Source Equilibrium; Vol 7, No 4 (2012); 49-59
Equilibrium; Vol 7, No 4 (2012); 49-59
Equilibrium; Vol 7, No 4 (2012); 49-59
2353-3293
1689-765X
 
Language eng
 
Relation http://apcz.pl/czasopisma/index.php/EQUIL/article/view/EQUIL.2012.026/6574
 
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