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Shaping Corporate Social Responsibility in the Conditions of Cultural Differences Between the Cooperating Institutions

Equilibrium. Quarterly Journal of Economics and Economic Policy

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Title Shaping Corporate Social Responsibility in the Conditions of Cultural Differences Between the Cooperating Institutions
 
Creator Adamik, Anna; Technical University of Lodz, Poland
 
Subject —
corporate social responsibility (CSR); cultural differences in organizations; between-culture cooperation; national culture and organizational culture
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Description Corporate social responsibility (CSR) is not only a philosophy of acting for many companies, but a basic strategy for building a competitive advantage. Unfortunately, in the conditions when as a result of globalization the bonds of international cooperation are becoming stronger and stronger, it is increasingly difficult to shape. The factor of significant influence here is the partners’ cultural diversity. Understanding the foundations of this diversity provides an opportunity to make more conscious decisions concerning the choice of partners and forms of cooperation. It also facilitates project-making and implementing CSR tools. The key issue  here is the identification and evaluation of pro-social features of the partners’ culture. Choosing the partners from the culture suitable for implementing CSR allows to maximize its benefits. The aim of this paper is to demonstrate the influence of national and organizational culture on the way of shaping CSR. In order to study the issue, the foundations of the topic, the nature of national and organizational culture, have been characterized. In addition, the underlying cultural differences and basic problems of shaping CSR have been signalled. The empirical demonstration of the issue are the results of CSR research in selected companies from different EU countries, but belonging to the same capital groups.      
 
Publisher Nicolaus Copernicus University in Toruń
 
Contributor —
 
Date 2011-09-08
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
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Format application/pdf
 
Identifier http://apcz.pl/czasopisma/index.php/EQUIL/article/view/EQUIL2011.030
10.12775/EQUIL2011.030
 
Source Equilibrium; Vol 6, No 4 (2011); 79-96
Equilibrium; Vol 6, No 4 (2011); 79-96
Equilibrium; Vol 6, No 4 (2011); 79-96
2353-3293
1689-765X
 
Language eng
 
Relation http://apcz.pl/czasopisma/index.php/EQUIL/article/view/EQUIL2011.030/6293
 
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